“The best climate in the world” underpins the new up-market tourism strategy for 2012-2016

[aspasia]

In a clear statement that Turismo wants the Canaries to go up-market, the new tourism promotion strategy for 2012-2016 that has been unveiled today by the viceconsejero de Turismo del Gobierno canario, Ricardo Fernández de la Puente, will take the islands back to their roots, namely the scientific and irrefutable fact that they have "the best climate in the world". The central strategic themes of the new plan are to promote culture and a touristic awareness in residents, to improve information and touristic knowledge, to encourage training and increase co-operation in touristic administration.

The strategic plan points out that the Canaries are losing out to the competition but that the causes are not just based in current problems, but are due to the increase in rival destinations, the limitations of air connectivity, and the need for an overhaul of the islands' image, including becoming increasingly specialized with a particular identity. Sr Fernández said that the Canaries therefore needed to consolidate a recognizable image. This image was based, he said, in the climate, "the best in the world", and it needed to be linked to and complemented by specialist offers, e.g. marriages and honeymoons, diving, cycling, conventions, cruises, golf, and environmental and thematic offers, among others.

The key markets that this message will be taken to are Germany, Britain, Spain, Norway, Belgium and Ireland, where the intention is to overhaul and upgrade the islands' image. Other markets where special attention will also be paid are Sweden, Denmark, Poland, Switzerland, Austria, Holland, Finland and the Czech Republic. The message for all will be that the Canaries is a place for families and senior citizens to come for rest, relaxation and awareness. JA

[El Profesor]

....................  the scientific and irrefutable fact that we have "the best climate in the world".............

Love it!!!

That's what the airline pilots say when you spaek to them.


I wonder if they are aware that we also have the silliest yellow alerts in the world.

[Perikles]

namely the scientific and irrefutable fact that they have "the best climate in the world".

sorry, it's a matter of opinion, not scientific fact. I bet quite a few penguins would disagree, if they weren't so busy with sexual perversions. And polar bears.

[Nova]

sorry, it's a matter of opinion, not scientific fact. I bet quite a few penguins would disagree, if they weren't so busy with sexual perversions. And polar bears.

Wow, you're not accustomed to female sarcasm are you?!! 

[Perikles]

Wow, you're not accustomed to female sarcasm are you?!! 

You've lost me there. Is Ricardo Fernández de la Puente a woman?

[Nova]

No, but Janet was last time I saw her and I believe "scientific and irrefutable fact" were her words 

[Perikles]

No, but Janet was last time I saw her and I believe "scientific and irrefutable fact" were her words 

Last time I looked she was merely quoting Mrs Ricardo Fernández de la Puente

[Nova]

Surely the bit Janet quoted is only the bit inside the " " oojahs... 

JANET!!!!!!!!!!!  Where are yooooouuuuuuu??? 

[Perikles]

Surely the bit Janet quoted is only the bit inside the " " oojahs... 

JANET!!!!!!!!!!!  Where are yooooouuuuuuu??? 

This is the source:

Ricardo Fernández dijo que es la primera vez que se hace un documento de la naturaleza como el presentado hoy para la promoción de Canarias, y que se centra en el hecho "científico e irrebatible" de que el Archipiélago canario tiene el mejor clima del mundo.

Which Janet is translating and quoting. Good grief.   

[Nova]

Then that bit should be inside the oojahs!!! 

Honestly....